Does Home Staging Increase Property Value in London? What the Data Shows
Does Home Staging Increase Property Value in London? In short answer, yes. Staging your home in London does increase your property value, however, the impact does depend on the type of property, location, and how strategically the staging was done. Let’s dive into this in more detail.
What is Home Staging?
Home staging is simply the art of preparing a property for sale by enhancing its visual appeal and creating a space that highlights its best features. It’s more than just decorating a space and it’s important to note that. It is the art of curating a feeling. When executed well, home staging invites buyers to imagine themselves at home from the moment they walk through the door.
The Power of Home Staging in London
In London’s competitive property market, the saying ‘first impressions matter’ really does in this context. London property buyers are discerning, particularly in the luxury homes market. Today’s luxury buyers are looking for a home with an edge.
They are not just buying a house; they are in fact buying a place to call Home.
Luxury home staging is the art of transforming a space into a desirable lifestyle to attract more buyer attention. The result, often homes sell faster and for more in comparison to properties that are un-staged. In fact, it is as high as three times faster.
Buyer competition in London is incredibly high, and so your property is likely to be in competition with hundreds that are of a similar style, price and attraction. Luxury home staging enables you to set your home apart from the competition and give you that edge. A home that has been carefully considered and prepared for market will stand out from the crowd and communicate something different to your discerning buyer.
There is a lot of information out there on staging London homes for sale and it can be confusing to those that are new to this industry. In this blog, we are going to break down the data, the ROI, and when staging works best and when it doesn’t.
Does Home Staging Increase Property Value in London?
Home Staging and the Data
In a 2019 Home Staging Association UK & Ireland report, the results of a random sample of 330 property professionals across the United Kingdom, including real estate agents, property developers, and property managers were outlined in an online survey. We have listed some of the key statistics from that report below:
- 78% confirm that home staging would increase the offer value of the property by up to 10%.
- 86% reported that a home that has been staged sells up to three times faster than a home which hasn’t, with the average time on market for a home currently being around 19 weeks (from initial listing to final offer).
- 100% of estate agents said that home staging makes it easier for a buyer to visualise the property as their future home.
- 94% of real estate agents said staging increased the number of viewings on a property.
To summarise, Home Staging is an additional expense that people may not have factored in, however the statistics support that Home Staging will not only increase the number of viewings for your property but also aid in selling your home up to three times as fast.
Why Staging Works – The Psychology Behind Buyer Decisions
Buying a home is an emotional purchase as you are buying the new memories that will be created there. The times spent with family around the dining table, socialising with friends in your new kitchen or simply relaxing on the sofa at the end of the day. Therefore, Home Staging allows the buyers to visualise themselves living there, and create that emotional connection to the property before they’ve even moved in.
Home Staging in London
The competition in the London property market is particularly high, and buyers are discerning around what type of home they want to purchase. Through the art of strategic home staging, we can help discerning buyers create an emotional connection to the property as soon as it goes on the market. Once they have viewed the property, they are able to truly visualise themselves living there and experience the home from a totally different perspective, rather than just a blank canvas.
How much value can Home Staging add to my London home?
As we can see from the Home Staging association 2019 report, 38% noted a 1-3% increase in property value compared to un-staged homes. If we compare this to the average house price in the Royal Borough of Kensington & Chelsea at £2,068,000 as of 2026, you could expect an increase in value between £20,680 and £62,040.
If we compare this alongside the average cost of Home Staging in London at £4000-£8000 for a 3-4 bedroom home, the potential ROI is considerably high and makes for a worthwhile investment.
When Home Staging makes the biggest difference
We’ve compiled a list of examples when Home Staging makes the biggest difference to a property’s value:
- Vacant properties – vacant homes make it difficult for a buyer to imagine themselves living there, and how the spaces will flow between each other.
- High-value homes – London homes are of particularly high value and attract a certain type of buyer. High-value homes benefit from professional, award-winning home staging that highlights the properties best features.
- Competitive areas – London homes in sought after areas such as the Royal Borough of Kensington and Chelsea benefit from Home Staging the most as they are often of high-value and highly desirable.
When Home Staging may not be necessary
On the other hand, it is important to be transparent and inform you when Home Staging may not be a necessary or worthwhile investment:
- Already styled homes – homes that are already styled with current furniture pieces and accessories.
- Minor styling vs full staging – a home that is already part-staged may not require a full staging scheme, but rather would benefit from the re-defining of spaces.
- Low selling areas – If your home is in an area of London that has a low selling volume, it may not be a necessary investment.
Is Home Staging worth it in London?
In summary, yes Home Staging in London is worth it when you consider the highly competitive nature of the London property market, the potential to gain 10% value on your home, and to sell up to three times faster. When considering the benefits of Home Staging as a worthwhile investment, it is also important to consider the points we’ve listed and weight this against when it may not always be necessary.
If you’re preparing to sell and want to understand whether home staging would add value to your property, contact our wonderful team today for a bespoke staging consultation.